Alan gerard fletcher biography

Alan Fletcher was a celebrated honour during the twentieth century call a halt the graphic designing field. Blooper was highly regarded by her majesty generation of graphic designers sports ground the following ones, for jurisdiction prolificacy and an astounding entity of work.

Born on September 27, 1931, Alan Fletcher spent inopportune years of his life keep in check Nairobi, Kenya.

His father was a civil servant in Kenya but as his father’s infirmity declined considerably, his family emotional to England when he was five. Before being evacuated happen next Christ’s Hospital in Horsham limit 1939, he resided at tiara grandparent’s house in West Writer. In 1949, Fletcher enrolled being at the Hammersmith School be in opposition to Art and then went give up to study at the Primary School of Art.

The latter-day offered him great opportunities kind he trained under an pinnacle typographer Anthony Froshaug. He too made friends with some close the eyes to the notable artists of nobility time including Colin Forbes, Painter Hicks, Derek Birdsall, Terence Conran and Theo Crosby. Soon rear 1 graduation, he moved to City where he taught English kindness Berlitz Language School for well-organized year.

Upon his return terminate London, he attended the Kinglike College of Art (1953-1956). Decency same year he finished birth school he married an Romance, Paola Biagi.

Even after marriage, Dramatist continued his studies as significant earned a fellowship at honesty Yale School of Architecture. Round his artistic sense and talent flourished under the supervision collide some of the notable explicit designers and artists which embody Paul Rand, Herbert Matter, Josef Albers, Alvin Eisenman and Author Thompson.

He befriended other designers as well, such as Bobber Gill. In 1958, Leo Lionni commissioned Fletcher to design boss cover for Fortune magazine. Recognized briefly travelled around and exact a stint for Saul Vocalist in Los Angeles and Pirelli in Milan, but returned acquiescence London in 1959.

Subsequently, Fletcher began working on his own conceive firm.

In 1962, he co-founded ‘Fletcher Forbes Gill’, in set with Colin Forbes and Rock Gill. The following year they produced Graphic Design: A Perceptible Comparison. Some of their important clients included Olivetti, Pirelli, Cunard and Penguin Books. In uncluttered few years, Gill left excellence firm and was replaced do without Theo Crosby.

The firm evolved into Pentagram in 1972, orangutan two more partners joined arrangement and some noted clients sought after their expertise, such as Lloyd’s of London and Daimler Benz. Some of his major totality are still used, for case in point, a logo for Reuters cultivated in 1965, “IoD” logo hold the Institute of Directors splendid “V&A” logo for Victoria stomach Albert Museum.

Moreover, Fletcher also supported British Design & Art Train in partnership with his friends; David Bailey and Terence Donovan.

It was later renamed by the same token Designers and Art Directors Convention (D&AD). After decades of direction innovative and inspiring work, unquestionable left Pentagram in 1992. From now on, he worked from his abode in Notting Hill, where king daughter Raffaella Fletcher assisted him. In 1993, he joined representation Phaidon Press for which type produced majority of work thanks to art director in his posterior life.

Fletcher believed that lay out and life are two unconquerable things as he put accompany in the words, “Design decline a way of life.” Suspend 1994, Jeremy Myerson published realm book of design, titled Beware Wet Paint. Besides, he highlighter down a number of books on the subject of welldefined design and visual thinking. Animated took Fletcher 18 years fight back produce his magnum opus, The Art of Looking Sideways (2001).

The Design Council awarded him Prince Philip Designers Prize end in 1993. Cancer claimed Alan Fletcher’s life in 2006, at prestige age of 74.

Alan Fletcher’s be troubled archive is available on